If you’re worried about the college process and finances, you aren’t alone. At Apella, we understand that tuition planning can be stressful. We’ve been guiding families just like yours through the process for the past 15 years.

To help you feel prepared for the college transition, we meet with you one-on-one to ensure we understand your family’s individual financial needs. We also offer a free consultation and overview of our services so families can be aware of their options.

Our four-step process is tailored to each family’s personal situation:



First, we collaborate directly with parents to help your family forecast your eligibility for financial aid. Depending on those results, we can recommend specific schools that may help reduce the cost of college. This exercise can be done in conjunction with your independent Educational Consultant, if applicable.



Next, we provide assistance with the FAFSA/CSS profile and explain the process of filing, staying in compliance, and ensuring all deadlines are met. We feel the vast majority of families should file, regardless of their financial situation.




Once your student is accepted and receives their financial aid package, we’ll help evaluate your award and determine if there’s an opportunity to file an appeal requesting additional financial assistance. We’ll coach you through the process and how to best approach your top college.



Finally, we help parents evaluate the best way to pay the bill. We’ll determine the best way to deploy family resources (income, savings 529 Plans, etc.) and explain your various loan options (federal, state, private). This stage takes your family’s specific financial situation into consideration, focusing on your goals.

How We Help

With education costs soaring, college affordability is a significant concern for many families. Here’s how we can help:

  • Help you determine your objectives
  • Provide financial aid strategies to reduce college expenses
  • Identify colleges that provide need and merit-based financial aid
  • Forecast your eligibility for federal and institutional need-based aid
  • Guide the completion of the FAFSA and CSS profile forms
  • Provide income planning and investment repositioning strategies to maximize financial aid
  • Recommend Student Education Loan Strategies
  • Cash flow strategies available to pay the college tuition bill
  • Discuss investment strategies (including collaboration with your CPA or financial advisor, if applicable)

Standard Plan

Get a plan.

  • 1-On-1 Service
  • Regular Updates and Newsletter
  • Calculate Student Aid Index (SAI)
  • Proposal to Lower SAI
  • Merit-Based Aid and Identify Opportunities
  • Highlight Financial Aid Friendly Colleges
  • Guidance on FAFSA, CSS, and more
  • Determine Requirements Per School
  • Awards Analysis
  • Evaluate Appeals Opportunity
  • College Pre-Approval Process
  • College funding Plan
  • Student and Parent Loans


College Plan+

Get a plan + get ahead for your future.

  • Everything In Standard College Plan
  • College Savings Asset Allocation Review
  • College Savings Distribution Strategies
  • Tax Mitigation
  • Net Worth Statement
  • Debt Review
  • Asset Allocation Review
  • Risk Assessment
  • Investment Fee Analysis
  • Stock Option and Restricted Stock Strategies


Ready to Get Started?

Contact us today for your free initial consultation.


Apella Capital, LLC (“Apella”), DBA Apella Wealth is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered or excluded or exempt from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. A copy of Apella’s current written disclosure brochure filed with the SEC which discusses among other things, Apella’s business practices, services and fees, is available through the SEC's website at: www.adviserinfo.sec.gov. No current or prospective client should assume any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. This document does not constitute advice or a recommendation or offer to sell or a solicitation to deal in any security or financial product. It is provided for information purposes only and on the understanding that the recipient has sufficient knowledge and experience to be able to understand and make their own evaluation of the proposals and services described herein, any risks associated therewith and any related legal, tax, accounting or other material considerations.

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A special episode devoted to paying for your children's higher education. Appella Wealth college-funding specialist, Jim Femia joins Tom and Don to share his expertise on the various ways you can afford to help your kid's get through college.