Dennis Markway, CFP®
Dennis Markway is a regional director at Apella Wealth. He is a CERTIFIED FINANCIAL PLANNER® professional with 18 years of experience in the financial services industry with an emphasis in business management, strategic design and implementation, financial education and plan design. He utilizes broad experience in insurance, asset management and international business for intermediate and long term planning to drive sustainable success. The emphasis of his practice is sound planning strategies that cover the spectrum of needs for individuals, families, charitable giving and small businesses.
Dennis graduated with a BA from Central College in Pella, Iowa, and an MA from the University of Northern Iowa where he taught for 3 years. He is currently faculty at Drake University, where he teaches Personal Finance to undergraduate and graduate students. He lives in Urbandale, Iowa with his wife, Cherie, and their two daughters, Ximen and Saskia.
Greg Hayes
Greg Hayes is a Senior Financial Advisor for Apella Wealth.
He has over 15 years of experience in the financial services industry. During that time, Greg gained experience in financial education, insurance, banking, and financial budgeting/planning for both individuals and businesses. He focuses on assisting non-profits with retirement plan and endowment management, managing college and corporation retirement plans as well as assisting individuals to reach their financial goals.
Greg graduated from Loras College in Dubuque with a BA in Finance. He lives in Johnston, Iowa with his wife, Vicky, and their two daughters, Bridget and Veronica.
Danny Beyer
Danny Beyer is a Senior Financial Advisor at Apella Wealth.
Danny's focus is helping businesses of all sizes find ways to have a more efficient and cost effective retirement plan for not only the business, but the participants as well. Danny enjoys building lasting relationships and finding solutions that serve the client's needs first.
Danny graduated from Central College in Pella with a BA in Communication and completed his MBA from Iowa State University in 2015. He is the author of The Ties that Bind: Networking with Style. In 2016 he was elected to the Dallas Center City Council and elected Mayor in 2021. He lives there with his wife, Kacey and their two daughters, Isabella and Tabitha.
Mark Broderick, CFP®
Mark Broderick is a CERTIFIED FINANCIAL PLANNER® and Associate Advisor at Apella Wealth.
Mark’s focus is with helping individuals plan to meet their financial goals, whether that be saving for retirement or saving to put a down payment on a house. Mark enjoys meeting new people and helping set them up for a successful future.
Mark graduated from Valley High School in 2016 and graduated from Loras College in 2020 with a BA in Finance. Mark played varsity soccer all four years at both Valley and Loras. In his free time, he likes to spend his time outdoors staying active. He plans to continue to be involved with soccer in the local areas.
Penny Schmidt, CFP®
Penny Schmidt is a CERTIFIED FINANCIAL PLANNER® and an Associate Advisor at Apella Wealth. She is excited to help you from here, to retirement, and beyond.
You deserve to work with someone who listens to your concerns and puts together customized solutions for you. Penny will explain things in understandable terms. We won’t talk about bulls and bears, we’ll talk about your values and priorities.
Penny loves helping people understand their finances. She will help you get to the heart of it because your future is worth it.
A few tid-bits about Penny:
Education: BBA University of Iowa, MPA Drake University
Family: Married to Brian with 3 kids, Owen, Olivia and Andrew; and one dog, Chewbacca
Favorite show: Arrested Development
Fun Activities: watching Netflix, drinking wine, playing pickleball, indoor rock climbing, dancing to the music, working out, walking the dog.
Favorite Color: Leopard
One thing she wishes people knew about money: You are probably doing better than you think you are, let’s find out!
Apella's Mission

Apella's Values
Pursue Excellence
We delight in creating remarkable experiences for everyone we serve. Each hand raised and voice shared represents Apella’s leadership and growth and reflects our commitment to continuous improvement.
Act with Integrity
We strive to do the right thing, every time. We hold ourselves compassionately accountable for delivering on commitments both spoken and implied.
Build Community
We are stronger together. Our unified resilience empowers us to work through tough challenges. As champions of each other and our collective results, we collaborate effectively every day.
Demonstrate Empathy
We seek first to understand. We listen with our heart so those sharing feel wholly seen and heard. Our humble hope is that over time, with patience and care, we will foster authentic and connected relationships.