
Daniel Bender, CPA, PFS, CFP®
Dan Bender has 23 years of experience in the financial services industry. Along with his duties related to Apella Wealth, Dan is a partner of PBMares, LLP where he specializes in income tax planning.
Dan is a Certified Financial Planner and a Certified Public Accountant with a Personal Financial Specialist credential. He received a Bachelor of Business Administration in Accounting from James Madison University.
He relocated to Fredericksburg upon graduation and has lived and worked with PBMares in the Fredericksburg office for his entire career. Dan currently lives downtown and actively supports not-for-profits in the local community including serving as treasurer for organizations such as the Central Rappahannock Heritage Center, 4-H, and Fredericksburg Center for the Creative Arts. He is also a past member of the Stafford Rotary Club.
When not working, Dan enjoys spending his free time with his two children.
Addison Pock, CFP®, BFA™
As a Senior Wealth Advisor, Addison specializes in wealth management and holistic financial planning, education planning, estate preservation, insurance, social security optimization. In addition to his CFP®, he carries the Virginia Life Health and Annuities Insurance License, as well as the Behavioral Financial Advisor (BFA™) designation. He has a Bachelor of Science degree in Finance from Virginia Tech.
Addison’s passion is to help guide clients to achieve their financial goals. Sometimes it’s helping ensure they can provide their children with an education, helping them avoid unforeseen financial pitfalls, or often giving them the knowledge to make informed decisions in order to maintain their lifestyle throughout retirement and provide a legacy for future generations.
As an active member of the Fredericksburg Chamber of Commerce, Addison also dedicates his time with the Fredericksburg SPCA and is on the board of the Fredericksburg Virginia Tech Alumni Association.
In his spare time, he enjoys running, rock climbing, and traveling.
Anthony DeTrane
He earned a Bachelor of Science degree in Business Administration with a concentration in Finance and a minor in Leadership Studies from Christopher Newport University in Newport News, Virginia. He now holds his Series 65 license.
After earning his degree, Anthony sought a career that combined his natural interpersonal skills with his educational background.
As a wealth advisor and financial planner, Anthony’s superpower is his active listening. This allows him to truly understand both colleagues’ and clients’ needs and customize strategies that align with their goals. He collaborates with the tax team to integrate strategies into comprehensive wealth and retirement planning, including tax-efficient withdrawal approaches and optimizing asset allocation across investment portfolios.
Rooted in the values of trust and integrity, his holistic approach is guided by Apella Wealth’s commitment to fostering lasting relationships and providing clients with thoughtful financial plans.
Based in Fredericksburg, Virginia, Anthony lives with his wife, Laura. A passionate reader and former athlete, he played baseball for ten years before discovering a love for rugby, which he played for three years. An Eagle Scout, Anthony also enjoys hiking, biking, and exploring the outdoors in his free time.
Lisa Jones
Lisa oversees all client service and administration functions for the team. She has always enjoyed working with clients to help facilitate the flow of paperwork during the onboarding process. Lisa has over 25 years of experience in administration and client service in the environmental, insurance, construction, and home building industries.
She and her husband raised three children in the Fredericksburg area and now enjoy spending time with their seven grandchildren.
Patty Sanchez-Hawkins
Patricia Sanchez-Hawkins has built her two-decade career in commercial banking on a foundation of diligence and a commitment to excellence. This dedicated approach allows her to partner with clients, developing a robust understanding of their unique financial needs to help them achieve their goals. Specializing in portfolio management and commercial lending, she is a trusted resource for her clients. Fluent in Spanish and English, she provides clear and accessible guidance to a diverse client base. Patricia lives with her family in the Fredericksburg area and enjoys taking trips to the beach with her husband, four children, and two black labs.
At Apella Wealth’s Fredericksburg office, we help clients find clarity and peace of mind in every part of their financial life. Our process begins with genuine conversation—listening to your goals, values, and priorities to create a plan that connects today’s decisions with your long-term vision.
Each relationship is grounded in fiduciary responsibility and evidence-based investing. Our approach is disciplined yet personal, combining the resources of a national firm with the attention of a local team committed to being proactive, transparent, and dependable.
The Fredericksburg team provides fiduciary advice and financial life planning for:
- Individuals and Families - Building personalized strategies that reflect your goals, values, and life stage.
- Retirees – Creating sustainable income plans, Social Security and pension analysis, and legacy planning for lasting peace of mind.
- Business Owners and Entrepreneurs – Delivering integrated planning for growth, succession, and long-term business transitions.
- Nonprofits, Foundations, and Endowments – Supporting mission-driven organizations through investment policy development, fiduciary oversight, and board education.
- High-Net-Worth Families – Coordinating complex estates, multi-generational planning, and education for rising generations
Our team provides comprehensive planning and investment services across all stages of life.
Investment Management
- Evidence-based portfolios using low-cost index funds and ETFs
- Customized allocations designed around your goals and time horizon
- Tax-efficient rebalancing and tax-efficient asset location strategies to enhance after-tax outcomes
Retirement Planning
- Personalized illustrations to show how long your money may last
- Social Security and pension analysis to optimize income timing
- Distribution and withdrawal strategies designed for tax efficiency and sustainability
Financial Life & Estate Planning
- Education savings strategies, including 529 plans
- Coordination of wills, trusts, and powers of attorney with your estate attorney
- Apella Family Organizer — a simple tool to help organize key documents, contacts, and wishes for loved ones
- Charitable giving strategies and wealth transfer planning to support the people and causes you care about most
Family Advisory
- Multigenerational legacy planning and family meeting facilitation
- Education for rising generations to foster confidence and financial literacy
- Special needs and elder care planning with compassion and clarity
Business Owner Advisory & Exit Planning
- Five-to-ten-year exit planning process to help protect enterprise value and reduce tax impact
- Guidance for internal succession, family transition, or business sale
- Coordination with legal, tax, and valuation professionals to align strategy and execution
Retirement Plans (401(k), 403(b), Institutional)
- Plan design and benchmarking to support sponsors and participants
- Quarterly monitoring reports, investment oversight, and financial wellness programs
Insurance & Risk Management
- Comprehensive risk analysis to protect against unexpected events
- Life, disability, and long-term care insurance reviews
- Carrier-agnostic recommendations that prioritize your goals
Choosing the right financial partner is one of the most important decisions you’ll ever make. Here’s what you can expect when working with Apella Wealth:
- Fiduciary duty to put your interests first
- Evidence-based investing and long-term discipline
- Personalized, holistic planning rooted in your values
- Proactive, responsive service from an experienced local team
At Apella Wealth, the focus is always on you — your goals, your vision, and your financial future.
We’d be glad to start a conversation. Call us at (540) 371-3566 or connect online.
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