
Shelly Braden, CFP®, BFA™
As a Senior Wealth Advisor in Apella Wealth’s Williamsburg office, Shelly Braden has a passion for providing holistic financial planning to families and individuals.
Shelly graduated from Golden Gate University with her Masters of Science in Financial Planning and Taxation with a concentration in Estate Planning. She is a CERTIFIED FINANCIAL PLANNER™ professional (CFP®) having completed the CFP Board’s rigorous standards through the University of California, Los Angeles (UCLA). Shelly also holds her Behavioral Financial Advisor™ designation.
In her spare time, Shelly enjoys running and baking bread. She serves as the President of the Board at Williamsburg Campus Childcare. Originally from North Carolina, she now resides in Williamsburg with her husband, Forest, son, Bowie and daughter Frances.
David Bush, CPA, PFS, CFP®
David Bush has been involved with the financial service industry for over 30 years and offers a unique skill set that combined strong tax knowledge and wealth management expertise. His focus is to create comprehensive wealth strategies for his clients to help guide them through their financial journey.
With deep roots in the CPA profession, he earns the trust of his clients by consistently delivering sound objective advice and serving as a partner with his clients. David values the trust his clients place in him and leverages his tax expertise by combining it with evidence-based investment knowledge to create a clear path for clients to achieve their financial goals.
David is a Certified Public Accountant, a CERTIFIED FINANCIAL PLANNER™ professional, and a Personal Financial Specialist. As a graduate of Virginia Tech, he received a Bachelor of Science in Accounting.
An active member of the Williamsburg community, David serves in leadership positions on numerous civic and charitable boards including the Williamsburg Land Conservancy, Superintendent’s Business Advisory Council, Chesapeake Bank, Kiwanis Club of Williamsburg, Greater Williamsburg Chamber & Tourism Alliance, Lead Historic Triangle Alumni, Hospice House and Support Care of Williamsburg and the Williamsburg Health Foundation.
David enjoys running, cycling, playing golf, and spending time with family.
Alex Crawford, CFP®, CIMA®
Alex serves as a Portfolio Manager and Senior Wealth Advisor in Apella Wealth’s Williamsburg office.
As a CERTIFIED FINANCIAL PLANNER™ professional, he also holds a Life Health and Annuities license in Virginia. Alex graduated from Virginia Tech with a Bachelor of Science in Financial Planning. While at Virginia Tech, he joined the Financial Planning Association and continues to stay involved locally.
Carter Easley
Carter Easley works with the Williamsburg Apella Wealth team as an Associate Advisor. He previously worked as a Life Event Specialist at Unum Insurance, managing short-term disability claims with empathy and support.
Carter holds a Bachelor’s degree in Finance with a concentration in Investments and a minor in Entrepreneurship from the University of Tennessee at Chattanooga. He is working toward his Series 65 license and has earned Bloomberg Market Concepts certification.
Carter values his role because it combines his passion for finance, helping others, and building meaningful client relationships to support long-term financial success.
Recently relocated to Williamsburg, VA from Tennessee, he enjoys playing golf and watching football, which he played for seven years.
Christine Gravelle
As Director of Operations for Apella Wealth, Christine leads strategic and operational initiatives that enhance organizational efficiency and productivity, while ensuring full adherence to regulatory standards. With a strong background in operations, compliance, and superior client service, Christine brings a collaborative and personalized approach to every facet of the business. Her commitment to operational excellence and client-centric thinking supports the firm’s mission to deliver an exceptional wealth management experience. An avid sports fan, Christine approaches her role with the same passion, discipline, and team spirit found on the field—driving performance and encouraging a culture of continuous improvement.
Christine graduated from the University of South Carolina with a Bachelor of Science degree. She grew up in the coastal towns of Newport, RI and Charleston, SC, but has called Williamsburg home for the past 20 years. In her spare time, Christine enjoys traveling, hiking, paddleboarding, and spending time with friends and family.
Meghan Robbins
Meg is a Client Relationship Specialist with over a decade of customer service and office administration experience. Meg works closely with the Williamsburg Apella Wealth Team to provide timely, accurate, and effective service for clients.
Meg attended State University of New York (SUNY) Purchase College, graduating with a Bachelor of Arts degree in the History of Art. She received her paralegal certification from Suffolk County Community College.
Outside the office, Meg enjoys spending time with her family and friends. She is an avid fan of musicals and traveling.
Meg is a member of the Junior Woman’s Club of Williamsburg and currently serves on the executive board.
Along with their four-legged friend, Gertie, Meg lives in Williamsburg with her husband, Corey and son, Greyson.
At Apella Wealth’s Williamsburg office, we help clients find clarity and peace of mind in every part of their financial life. Our process begins with genuine conversation—listening to your goals, values, and priorities to create a plan that connects today’s decisions with your long-term vision.
Each relationship is grounded in fiduciary responsibility and evidence-based investing. Our approach is disciplined yet personal, combining the resources of a national firm with the attention of a local team committed to being proactive, transparent, and dependable.
The Williamsburg team provides fiduciary advice and financial life planning for:
- Individuals and Families - Building personalized strategies that reflect your goals, values, and life stage.
- Retirees – Creating sustainable income plans, Social Security and pension analysis, and legacy planning for lasting peace of mind.
- Business Owners and Entrepreneurs – Delivering integrated planning for growth, succession, and long-term business transitions.
- Nonprofits, Foundations, and Endowments – Supporting mission-driven organizations through investment policy development, fiduciary oversight, and board education.
- High-Net-Worth Families – Coordinating complex estates, multi-generational planning, and education for rising generations
Our team provides comprehensive planning and investment services across all stages of life.
Investment Management
- Evidence-based portfolios using low-cost index funds and ETFs
- Customized allocations designed around your goals and time horizon
- Tax-efficient rebalancing and tax-efficient asset location strategies to enhance after-tax outcomes
Retirement Planning
- Personalized illustrations to show how long your money may last
- Social Security and pension analysis to optimize income timing
- Distribution and withdrawal strategies designed for tax efficiency and sustainability
Financial Life & Estate Planning
- Education savings strategies, including 529 plans
- Coordination of wills, trusts, and powers of attorney with your estate attorney
- Apella Family Organizer — a simple tool to help organize key documents, contacts, and wishes for loved ones
- Charitable giving strategies and wealth transfer planning to support the people and causes you care about most
Family Advisory
- Multigenerational legacy planning and family meeting facilitation
- Education for rising generations to foster confidence and financial literacy
- Special needs and elder care planning with compassion and clarity
Business Owner Advisory & Exit Planning
- Five-to-ten-year exit planning process to help protect enterprise value and reduce tax impact
- Guidance for internal succession, family transition, or business sale
- Coordination with legal, tax, and valuation professionals to align strategy and execution
Retirement Plans (401(k), 403(b), Institutional)
- Plan design and benchmarking to support sponsors and participants
- Quarterly monitoring reports, investment oversight, and financial wellness programs
Insurance & Risk Management
- Comprehensive risk analysis to protect against unexpected events
- Life, disability, and long-term care insurance reviews
- Carrier-agnostic recommendations that prioritize your goals
Choosing the right financial partner is one of the most important decisions you’ll ever make. Here’s what you can expect when working with Apella Wealth:
- Fiduciary duty to put your interests first
- Evidence-based investing and long-term discipline
- Personalized, holistic planning rooted in your values
- Proactive, responsive service from an experienced local team
At Apella Wealth, the focus is always on you — your goals, your vision, and your financial future.
We’d be glad to start a conversation. Call us at (757) 229-7180 or connect online.
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