About Us
Apella’s Dallas team is committed to building lasting relationships based on trust. We focus on each client’s unique needs and concerns, and addressing these needs through customized, comprehensive wealth management plans.
In addition to offering objective advice based on each client’s personal circumstances, we emphasize education to inform the decision-making process. Knowledge is a powerful tool for clients focused on achieving their long-term financial goals.
Our team has extensive experience working with corporate executives and their families. Our team also has been serving younger clients just starting to build wealth, women in transition and LGBTQ+ clients in Dallas. Our firm began in 2006 as Bacon Financial Management, and we joined Apella in 2020. Today, we can bring all of Apella’s vast resources to bear, including investment research and educational tools, as we continue to offer the high touch service our clients have come to expect.
No matter where you are in your journey, we can help you anticipate and prepare for life’s financial challenges. For clients who may have been underserved by traditional firms, we offer unique insight into your individual circumstances, Whether you’re a widow struggling with financial decisions, a newly divorced woman seeking to establish a secure future, or a same-sex couple planning for retirement, we can help you create a plan to achieve your most important financial goals with confidence.
We’re committed to putting our collective knowledge and experience to work for you.
Our Services
- Comprehensive financial planning
- Coordinating your income tax planning with your tax preparer
- Making sure your portfolio supports your long-term goals through investment management
- Making sure you have money to pay for the unexpected as well as a regular income in retirement through cash and income planning
- Helping you plan and prepare for educating children and grandchildren
- Helping you leave a legacy for your loved ones and your preferred charities through estate planning
- Working closely with your other financial professionals, including your CPA and Estate Attorney, to ensure an efficient and coordinated approach
Special Focus
- Estate and legacy planning for gifting and generational wealth
- Financial planning for Corporate Executives
- Comprehensive financial planning and investment management
- Planning for women in transition and LGBTQ clients
Financial Advisors
Diana Bacon, CFP®, CDFA®, MBA
Easton Price, CFP®, CDFA®
As a Financial Planner, Easton works with his clients to develop and maintain the various facets of their dynamic financial life. Easton completed his undergraduate degree in his home state of Utah in Personal Financial Planning at Utah Valley University. He is a Certified Financial Planner™ professional as well as a Certified Divorce Financial Analyst™. He takes a methodical approach to resolving client concerns and lives up to his fiduciary standards putting his clients’ needs first, always.
Easton adds to the depth of the Apella team with a passion for serving clients in whatever phase of life they’re in. Specializing in divorce planning, Easton brings fresh perspective and ideas to the divorce cases he works on. Easton has a positive “can do” attitude and approaches every day as a new opportunity. A lifelong learner, Easton is constantly on the lookout for innovative ways to benefit his
clients.
Along with serving his clients, Easton enjoys serving community members through the pro bono and NexGen committees sponsored by the Financial Planning Association of Orange County as well as his church.
When Easton’s not in the office, you can find him coaching High School basketball, at the beach, or trying out a new restaurant with his wife!
Fun Facts:
- I like to be active and if its sports related, I’ll give it a shot! I’m very competitive and enjoy
playing as well as watching. Some of my favorites are basketball, football and pickleball. - I once jumped out of a perfectly operational airplane for fun and highly recommend it to all.
Client Relationship Team
Resources
RightCapital Client Portal
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